10 Ways To Take Advantage Of CPC Advertising Traffic

If you are spending a lot of money on cost per click advertising, you will want to make sure you have a system in place to maximise the return on investment of your budget.

Setting up great and effective ads is one thing, having them interact is another, but then what? You need to ensure a cohesive flow through your website to secure a deal.

1. Improve Lead Generation

To increase your sales, you should improve your lead generation. It simply means the number of visitors converted into customers. When a B2B business has better lead generation, they have more customers, make more sales and manage to earn more revenues.

You ads need to be separated for this purpose alongside others. Create a funnel which shows a clear pathway for each campaign with a different end goal.

2. Increase Site Traffic

The traffic and the number of visitors on a site are very important. You can use them to increase conversion rate, improve lead generation, do better site ranking and increase time per session. The more traffic you get, the better it will be for your domain authority and brand awareness. So you may need to stay patient and think of the exposure you are gaining.

3. Make Your Conversions from Visitors

You should know how you can convert the visitors into your customers. It is an art that every B2B business should learn. It is the best way to improve sales and make more profits. But converting visitors into clients is the real thing. Good website, offers, and better user experience can help in this regard.

4. Respond Quickly

When the visitors or customers have some questions, they should be entertained immediately. The more time you take; the fewer clients you will get. That is why great customer service is considered the core value when it comes to increasing sales and getting more customers.

There are so many great on-site tools which can hep you to engage in real-time through automations.

5. Do Guest Blogging

Guest blogging has been in use for years and it has turned out to be very effective to increase site traffic, leverage others’ traffic, improve conversion rate and makes more sales. You should provide the publishers with quality content so that you can drive more quality traffic to your websites.

6. Experiment with Content

Content has always remained the most important thing when it comes to increasing sales. However, B2B business should do experiments for social media, website, and guest post content. It will let you find out which type of content works well and how you can focus more on that. This will be the best way to attract more customers.

Despite the paid traffic from CPC campaigns, do not allow it to take away focus from you organic content and traffic through the search engine ranks. SEO is the most important thing when it comes to getting traffic, increasing conversion rate and make more sales. It takes time but it helps you build a brand for the long run. You will be able to get the most out of your SEO if you improve it with time.

7. Promote Customer Referrals

Whenever you get customer feedback, reviews and testimonials- you should share them on the best social media sites. Like, if you have Facebook and Twitter presence, use these sites for sharing referrals. People trust in what the customers say about a business and it is one of the effective ways to increase sales.

8. Create Online Reviews

Every B2B site must encourage customer reviews. Users should be allowed to share their feedback and honest reviews. The reviews should be displayed on the homepage to make better use of them.

9. Create Great Landing Pages

Landing pages are created to attract customers, get their email address and make them get something in return. But they can be effective only when they are created considering the best rules and standards.

But remember not one landing page fits all. Segment your audience relating to the purpose and A/B test all of the options to find the perfect solution.

10. Identify Whoisvisiting

Using website visitor tracking software such as Lead Forensics or alternatives you can identify the companies which are clicking on your ads. You can then follow up with these businesses through LinkedIn, by phone or email if they do not take the conversion route which you hoped on first arrival.

Further to this, you can learn a lot more about the audience you are receiving and how it is responding to your content and the website journeys they are taking.

Comments are closed.

  • Partner links