Archive for October 2018

What You can Have from the Sales Force Automation Now

In this sense, it is essential that all managers and sales executives know what are the different tools used for the automation of the sales force and the benefits that this trend brings.

Tools that are used for the Automation of the Sales Force:

Laptop computers, mobile devices, fax machines and cell phones are electronic tools that can now be connected to the Internet to obtain updated information from the company’s database, manage properly contact (customers), conduct sales operations (such as taking orders) and keep the company informed of what is happening in the “market”. All of which, helps to improve the service to the clients, supports the decision making of the sellers, streamlines the sales processes and feedback to the company. You can check here for more on this.

Along with these tools (laptops, mobile devices, cell phones, faxes and the internet), specialized software is becoming increasingly important because it allows these tools to be “exploited” to the maximum. Thanks to this, the seller can perform important tasks such as:

Agenda management

  • Administration of the route of visits
  • Personalization of interviews with customers
  • Take orders
  • Verification of the stock level in real time
  • Billing
  • Review of the history of orders and payments of each client
  • Messaging with other sellers
  • Contact with sales management
  • Obtaining market data (from customers and competitors)

Benefits of Sales Force Automation:

An adequate use of electronic tools (laptops, mobile devices, cell phones and faxes), in addition to the internet, specialized software (such as CRM software for contact management) and the company’s database, provides the following benefits:

Better informed sales force: Because you have the option of obtaining the data you need in real time. This is crucial when sellers have to make decisions to close sales, for example: When the customer requests a special discount for the purchase of a certain volume of products or when he needs to be assured of the quantity of stock available for immediate delivery.

Satisfied customers: This benefit is the result of providing an agile and personalized attention to customers thanks to an automated system that is used properly, for example: When the customer requests some type of information related to the product, it comes in a while very short and even in the moment. On the other hand, the seller shows you during the interview that he knows the type of products he has been buying lately and the payment terms he prefers. And to finish, the customer receives the amount of product that the seller has promised to provide and in the agreed time.

Agile and dynamic sales management: This is possible when the sales force can take orders in your PALM and send it via the internet for immediate billing.

What exactly does “online marketing” mean?

Online Marketing is a generic term for various marketing measures which you can use on the Internet to generate more visits to your website. The goal must always be that the visitors also generate sales. The most important measures for Affordable Internet Marketing are,

  • The website, the homepage of a company / The operation and promotion of an e-commerce
  • E-mail communication
  • Display advertising
  • Search engine optimization SEO by Various measures try to be listed on Google above
  • Search engine advertising SEA / search engine marketing SEM, Paid ads on the search engines
  • Social Media Marketing by operating profiles on Facebook, Google+, Twitter etc.
  • Video Marketing through YouTube videos on a separate video channel
  • Affiliate Marketing, the operation of websites to earn money by provision of purchases
  • Mobile Marketing via mobile devices

Basic history

One of the main advantages of online marketing compared to traditional marketing measures such as print or TV. In the past, these measures could be carried out individually but nowadays it is becoming more and more important that communication is coordinated and operated on several different channels. Then one speaks of integrated marketing communication. Storytelling is very important for integrated communication.

In the field of search engine optimization it is true that due to the increasingly stringent assessment criteria of Google the job profile of the online marketer changed fundamentally. Today quality is needed but not quantity. Instead of technical knowledge, good communication skills and PR knowledge are required because Google rates links from topic-relevant websites more than others.

Why is search engine marketing (SEO and SEA) important?

Search engine marketing is not the same for all companies. So, if you cannot use new customers and sales then stay away from search engine marketing. For all other companies, search engine marketing is very interesting and important as more and more products and services are searched for on the Internet. How often do you go to Google’s search results on the second or third page? This is why those who are on the first page always stay benefited.But if you stay on the other pages you just have lost hundreds of customers right now. Sorry to say that but this is true. Since an organic ranking cannot always be achieved by SEO and above all it sometimes makes sense to help out with paid ads.

Conclusion: Possibilities

The possibilities and advantages that the Internet offers us as a field for SME marketing are so important that nowadays you cannot carry out a communication strategy of your company without taking into account the network. t is evident that any message generated in the network has a huge quantitative and territorial diffusion since it can be consulted, read, recorded and transformed by millions of users.

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