What exactly does “online marketing” mean?

Online Marketing is a generic term for various marketing measures which you can use on the Internet to generate more visits to your website. The goal must always be that the visitors also generate sales. The most important measures for Affordable Internet Marketing are,

  • The website, the homepage of a company / The operation and promotion of an e-commerce
  • E-mail communication
  • Display advertising
  • Search engine optimization SEO by Various measures try to be listed on Google above
  • Search engine advertising SEA / search engine marketing SEM, Paid ads on the search engines
  • Social Media Marketing by operating profiles on Facebook, Google+, Twitter etc.
  • Video Marketing through YouTube videos on a separate video channel
  • Affiliate Marketing, the operation of websites to earn money by provision of purchases
  • Mobile Marketing via mobile devices

Basic history

One of the main advantages of online marketing compared to traditional marketing measures such as print or TV. In the past, these measures could be carried out individually but nowadays it is becoming more and more important that communication is coordinated and operated on several different channels. Then one speaks of integrated marketing communication. Storytelling is very important for integrated communication.

In the field of search engine optimization it is true that due to the increasingly stringent assessment criteria of Google the job profile of the online marketer changed fundamentally. Today quality is needed but not quantity. Instead of technical knowledge, good communication skills and PR knowledge are required because Google rates links from topic-relevant websites more than others.

Why is search engine marketing (SEO and SEA) important?

Search engine marketing is not the same for all companies. So, if you cannot use new customers and sales then stay away from search engine marketing. For all other companies, search engine marketing is very interesting and important as more and more products and services are searched for on the Internet. How often do you go to Google’s search results on the second or third page? This is why those who are on the first page always stay benefited.But if you stay on the other pages you just have lost hundreds of customers right now. Sorry to say that but this is true. Since an organic ranking cannot always be achieved by SEO and above all it sometimes makes sense to help out with paid ads.

Conclusion: Possibilities

The possibilities and advantages that the Internet offers us as a field for SME marketing are so important that nowadays you cannot carry out a communication strategy of your company without taking into account the network. t is evident that any message generated in the network has a huge quantitative and territorial diffusion since it can be consulted, read, recorded and transformed by millions of users.

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